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Researchers from the University of Valladolid discussed in a book gender equality in the media

 

The reporter informative La 2 News Mara Torres presented this afternoon the book “Communication on key gender equality”, coordinated by Virginia Martin Jimenez and Dunia Etura, professors of journalism at the University of Valladolid, and published by the Fragua publisher. the event will take place at 19:00 in the Book House Valladolid, serve to provide a work that is part of the Educational Innovation Project ‘Teaching Gender Equality and Inclusion (PID-ENIG)’ UVa and collected in seven chapters the contributions of various researchers who intend to offer clues on consumption and production related to gender equality in media messages.

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By transmitting this knowledge, the work calls for a “media literacy with a gender perspective”, ie, aims to provide a critical sense to include the component of equality when messages of the media are received and also when producing .

“The media have been an engine of change in society, for example, helping to normalize homosexuality,” explains Dunia Etura. With respect to gender equality have also served to expose the problem. In particular, gender violence it has gone from being in the private sphere to the public. However, studies indicate that they are not really promoting a change of mentality, but sometimes help to justify and legitimize discriminatory behavior rooted in society.

For example, “the image of women in advertising and in music videos is often objectified and sexualized” said the expert. “It seems we did not get banish relationships based on stereotypes and gender bias, and perhaps this we find more on content related to entertainment show relationships between the sexes marked by machismo, probably because they are subject to less criticism informative as they may rely on creative freedom, “he adds.

The book is intended as a manual that offers clues to analyze the content from a gender perspective and for equality, especially useful for teachers and communications professionals, as “education and the media are the main socializing instruments our time”.

The first chapter, ‘From the exception to normal. Or how information contributes (or not) to gender equality ‘signed by the professor at the Autonomous University of Barcelona Juana Gallego Ayala, analyzes the treatment received by women in major newspapers of reference in order to know whether media are spreading a discourse of equality and what is the informative representation of women make.

The critical gaze gender perspective is what allows a passive reject messages media consumption and that produce and reproduce stigmas that prevent the consolidation of equality. That thoughtful look is what leads to clinical psychologist Sonia Fernandez de la Vega and the UVa professor Dunia Etura to study the link between media discourse and gender violence. Their contribution, reflected in the second chapter, entitled ‘daily inequality. The rising violence ‘, analyzes how media content are the foundation that underpins gender violence in a society formed in the acceptance of inequality.

Meanwhile, Sonia Núñez Puente, a professor at the Universidad Rey Juan Carlos, encouraged in the third chapter to decode these social constructs, which are part of the identity of society to analyze and understand the depth that encloses the Femen movement, its activist practices both online and offline and debate these arise.

The fourth chapter, written collectively by several members of the PID-ENIG, reflects the results of the survey conducted during the academic year 2014-2015 in the classrooms of Journalism Degree UVa. “The 67.5% of students believe they will not suffer employment discrimination based on sex, but only 18.4% of the students are sure of it,” says Virginia Martin. Although the vast majority of students defend equality , 31.3% of boys and 13.4% of girls believe that there is “undue public alarm regarding gender violence”, which in the opinion of professor reflects “a lack of awareness of the problem”.

From a teaching perspective, the professor of the UVa Pilar Sanchez-Garcia insists the chapter ‘The feminization of journalism in the classroom’ on the need to work for awareness and awareness of equality by making visible women in the contents taught in college. Sanchez-Garcia trace an analytical journey that part of the contrast between the feminization of students and the journalistic profession, and the presence of women in positions of responsibility. Then it goes on to develop the lack of visibility of women journalists both from a historical point of view as current and defends the inclusion of women leaders in the syllabi Degree in Journalism.

The press carries the sixth chapter of this work, signed by the predoctoral researcher at the University of Valladolid Raquel Quevedo Redondo, who delves into the women’s high-end magazines to draw an analysis of the feminization of politics in this spectacularized media field and within a context of redefinition of the public place of women; coming, among other findings, to highlight the differential treatment in these women suffer magazines policies against men, which receive a more irreverent treatment and marked by overconfidence interviewer to the interviewee.

Finally, in the seventh chapter, entitled ‘Fashion and gender identity’, Ana Maria Velasco Molpeceres, predoctoral researcher at UVa, draws a critical review from a broad historical perspective on the evolution of fashion and its impact on the construction of gender and power.

Much of the studies included in the book reflect the work of the PID-ENIG and represent “a diagnosis of the situation” is nothing more than a first step to move forward. “We are taking for granted cultural foundations that are not true” Virginia warns Martin, so “from the results, we would like to continue in this line and conduct training workshops for students and teachers” (Source: UVA / DICYT).

Please Welcome Martin Gehringer!

Martin Gehringer has recently joined BIT as a Software Engineer Intern for Team 6.

Martin has lived in multiple cities in California, such as: Fort Bragg, Riverside, Anaheim, Santa Rosa, San Jose, and San Luis Obispo.

Currently, Martin is pursuing a bachelor’s degree in computer science at Dakota State University. He has previously earned an associate of arts in business from the College of the Redwoods located in Eureka, California.

Martin is most excited to learn as much as possible from his coworkers about the software development world! In his free time, you can find him down at Oahe Downstream playing disc golf on the weekends or hanging out with his wife, who is a reading teacher at Whitter Middle School in Sioux Falls.

Welcome aboard, Martin! We are lucky to have you!

Please Welcome Martin Gehringer!

Martin Gehringer has recently joined BIT as a Software Engineer Intern for Team 6.

Martin has lived in multiple cities in California, such as: Fort Bragg, Riverside, Anaheim, Santa Rosa, San Jose, and San Luis Obispo.

Currently, Martin is pursuing a bachelor’s degree in computer science at Dakota State University. He has previously earned an associate of arts in business from the College of the Redwoods located in Eureka, California.

Martin is most excited to learn as much as possible from his coworkers about the software development world! In his free time, you can find him down at Oahe Downstream playing disc golf on the weekends or hanging out with his wife, who is a reading teacher at Whitter Middle School in Sioux Falls.

Welcome aboard, Martin! We are lucky to have you!

Please Welcome Brian Wood!


Brian Wood has joined BIT as an Engineering & Network Operations Center (NOC) Manager for South Dakota Public Broadcasting in Vermillion, South Dakota.

Brian is originally from the sunny state of California (Santa Clarita to be exact). Brian attended Brigham Young University in Utah where he majored in Mechanical Engineering. Prior to joining BIT, he worked for 6 years at BYUtv where he planned, designed, installed, documented, and maintained broadcast television systems while supporting live multi-camera productions from studios and tv trucks.

Brian is most looking forward to expanding his background, sharing his experiences, solving problems, and helping others improve their efficiency while working at BIT.

In his free time, Brian enjoys spending time with his wife and two kids (who are ages 2 and 4). He likes the occasional campout, spending time outdoors, and fixing things (especially on his house right now). He also really enjoys commuting to working on his bicycle!

Welcome to BIT, Brian! We are excited to have you here!

Please Welcome Our New Employee Dan Etzkorn!

Dan is a native to Pierre and attended high school in Fort Pierre. He recently graduated from Mitchell Technical Institute (MTI) with an associate’s degree in telecommunications.

While attending MTI, Dan had the pleasure of working as a Zamboni driver and hockey rink manager! He was also able to get his feet wet in the telecommunications industry when he interned with Venture Communications last summer.

In his free time, Dan loves to be outside hunting, bow fishing, golfing, or frolfing (also known as Frisbee golf). He enjoys spending time with his family, especially his nephew, Eli!

Dan Etzkorn has recently joined the BIT Telecommunications division as a Technology Engineer I.

BIT is excited to have you, Dan!

Please Welcome Ben Cable!

Ben Cable has recently joined BIT as a Technology Engineer!

Ben grew up in Thailand and lived there for 21 years. Ben explained, “During that time, my family would travel back to the US during summer vacation every 2-4 years. I decided to move to the US in 2011 to pursue a college degree.”

Ben spent a semester at Minnesota Community and Technical College in Minneapolis before he decided to move to Madison, South Dakota and enroll at Dakota State University. At DSU, he majored in Computer and Network Security with a specialization in Information Assurance. Currently, Ben is working on pursuing a Master’s degree in Information Assurance at DSU.

Before coming to BIT, Ben worked as a Technology Engineer at Fishback Financial Corporation (also known as First Bank & Trust) and HealthPOINT as a network pen-tester. Now that Ben is here, he is looking forward to learning more about computer security and applying his existing knowledge to help improve cyber security for the State of South Dakota.

Ben explained, “Although I work with technology every day, I have a deep appreciation for the Arts. My hobbies are actually just whatever I feel like is fun at the time.” During his free time, he enjoys creating music and jamming with friends, photography, and watching movies and TV shows.

Welcome to BIT, Ben! We are excited to have you!

Please Welcome Our New Employee Sarah Bachman!

Sarah Bachman has joined BIT as a Development Services Software Engineer.

Sarah’s family moved around a lot while she was growing up so defining one place as “home” is sometimes a challenge. She was born in Huron, SD, spent seven years in Duluth, MN as a child, but also graduated high school in Harrisburg, SD.

Sarah attended college at Dakota State University in Madison, SD where she pursued a degree in Computer Science and a second degree in Computer Game Design with a minor in History. She believes that BIT is good fit for her and is looking forward to learning, improving, and contributing here.

In Sarah’s free time, she mostly designs and programs indie games. Her focus in these hobby ventures is historically and scientifically accurate games that can be used educationally. She enjoys the outdoors with activities like camping, snowboarding, backpacking, and hunting. Sarah also plays amateur guitar for fun and for her niece and nephews. Her favorite movie is “Jurassic Park,” which also happens to be her favorite book and franchise.

Welcome to BIT, Sarah! We are happy to have you!
 

Kaitlyn Martinez is back in South Dakota!


Although she loved her time in Europe, she said that it’s nice to have an oven, full set of wardrobe, having the option to drive a car, and having 3 computer monitors again!

Her trip began February 23rd when she and Ozzy took off to Paris, followed by London, Ireland, and Manchester. While in these places they visited:

Paris

  • Notre Dame
  • Saint Chapelle
  • Palace of Versailles
  • Eiffel Tower

London 

  • Tower of London 
  • Westminster Abbey 
  • Windsor Castle 
  • Buckingham Palace 
  • Big Ben 
  • Winston Churchill’s Bunker

Ireland

  •  Cliffs of Moher
  • Giants Causeway
Kaitlyn said her two favorite places to visit while in Europe were Ireland and Greece. She explained that Greece was really warm when she visited, whereas Ireland was much cooler and more rainy. She said the weather in Ireland coupled with the many friendly faces reminded her of South Dakota!

Although Kaitlyn is happy to be back in South Dakota and reunited with her family, she said she will miss the German lamb kabobs!

We are happy to have you back, Kaitlyn and Ozzy!

BIT Celebrates Cinco De Mayo!

In honor of Cinco De Mayo, BIT decided to celebrate with a salsa contest and potluck! Many delicious salsas, full bellies, and contestants later, two contenders were able to climb their way to the top.
 
Dino Brooks took 1st place with his rendition of “Gene’s Mean Green Salsa” and Bobbi Huck stole second with her “Roasted Tomato/Tomatillo Salsa”
 
When asked why they chose to make the salsas they did, Bobbi elaborated:
 
“I make a lot of salsa throughout the year.  I bring it to work and test my recipes on my co-workers.  A couple weeks ago I got a Cinco de Mayo themed ad from Bountiful Baskets.  It had tomatoes and tomatillos and other yummies that make good salsa. So I gave the roasted tomatillo & tomato salsa a try.  I found the recipe on Pinterest and modified it a bit to make it my own. I brought a jar into work and took some to a family dinner.  Everyone liked it so I saved a jar for the salsa competition.”
 
Whereas Dino simply stated, “Denny [Nincehelser] told me I had to make Gene’s Salsa! J
 
Both Dino and Bobbi were a little caught off guard when they found out they were the winners of the competition. Dino explained, “I didn’t think I was going to win, with this being my first attempt at making Gene’s salsa. Luckily, I was able to enlist the help of The Master Salsa-teer himself!!” Bobbi went on to say:
 
“I know that people like my salsa but I had no idea it would do so well in the competition.  It was a new recipe and there are a lot of good salsa makers in BIT.  Dino and I are lucky a couple of them sat this one out!  Dino is also lucky Gene Knowles agreed to share his salsa recipe and expertise!  I knew I was in trouble when I found out Gene’s recipe would be in the competition!  I’m happy for Gene because his salsa is a BIT legend and he deserves the recognition.  Dino…not so much.  In salsa making years, he’s a rookie.  Next year maybe he’ll put on his big boy pant(ie)s and bring his own recipe to the party!”
 
While both agreed that the taste testing and the comradery was a great part of the contest, Dino went on to note that going over to Gene’s house and having the master show him the ropes was the best part for him.
 
Way to go Dino and Bobbi!  

Congratulations, Andy Ogan!

South Dakota Magazine explores the state, looking for interesting people and places that define our culture, heritage, arts, nature and communities.

Andy Ogan has been featured in this publication previously and will make an appearance again this summer. 

His sister-in-law Nicole explained, “We are so unbelievably lucky to have our own personal photographer in the family. The candid shots Andy takes of our kids are priceless and allow us to enjoy the moment instead of having to look behind a lens.”

Andy’s brother, Ryan, went on to say “It’s pretty amazing to see Andy, with his super analytical personality, flip a switch and turn into someone who is so incredibly artistic and creative. But, that is just what happens when he picks up his camera.”

Congratulations, Andy!