Advertising That Astounds

If you're like anyone, you've been troubled by the barrage of incessant advertising interrupting everything in your life - from cricket to cornflakes. But sometimes, it takes an advertisement like this to make you marvel at the extent of possibilities ...

If you’re like anyone, you’ve been troubled by the barrage of incessant advertising interrupting everything in your life – from cricket to cornflakes. But sometimes, it takes an advertisement like this to make you marvel at the extent of possibilities that genius can reveal in a couple of minutes.

We’ve all probably heard of DoCoMo – the Japanese mobile company that started a new service in India along with Tata. But checkout this ad for their new TouchWood line of phones. No nonsense product placement, no brand retention efforts and absolutely no trickery – an intricately designed Rube Goldberg device that plays out Bach’s Joy of Man’s Desiring, made of recycled wood and a ball.

Might be “phon”-y, might be trickery. But this takes induced wonder through advertising to new levels.

Tremendous.