We’ve all probably heard of DoCoMo – the Japanese mobile company that started a new service in India along with Tata. But checkout this ad for their new TouchWood line of phones. No nonsense product placement, no brand retention efforts and absolutely no trickery – an intricately designed Rube Goldberg device that plays out Bach’s Joy of Man’s Desiring, made of recycled wood and a ball.
Might be “phon”-y, might be trickery. But this takes induced wonder through advertising to new levels.