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Researchers from the University of Valladolid discussed in a book gender equality in the media


The reporter informative La 2 News Mara Torres presented this afternoon the book “Communication on key gender equality”, coordinated by Virginia Martin Jimenez and Dunia Etura, professors of journalism at the University of Valladolid, and published by the Fragua publisher. the event will take place at 19:00 in the Book House Valladolid, serve to provide a work that is part of the Educational Innovation Project ‘Teaching Gender Equality and Inclusion (PID-ENIG)’ UVa and collected in seven chapters the contributions of various researchers who intend to offer clues on consumption and production related to gender equality in media messages.

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By transmitting this knowledge, the work calls for a “media literacy with a gender perspective”, ie, aims to provide a critical sense to include the component of equality when messages of the media are received and also when producing .

“The media have been an engine of change in society, for example, helping to normalize homosexuality,” explains Dunia Etura. With respect to gender equality have also served to expose the problem. In particular, gender violence it has gone from being in the private sphere to the public. However, studies indicate that they are not really promoting a change of mentality, but sometimes help to justify and legitimize discriminatory behavior rooted in society.

For example, “the image of women in advertising and in music videos is often objectified and sexualized” said the expert. “It seems we did not get banish relationships based on stereotypes and gender bias, and perhaps this we find more on content related to entertainment show relationships between the sexes marked by machismo, probably because they are subject to less criticism informative as they may rely on creative freedom, “he adds.

The book is intended as a manual that offers clues to analyze the content from a gender perspective and for equality, especially useful for teachers and communications professionals, as “education and the media are the main socializing instruments our time”.

The first chapter, ‘From the exception to normal. Or how information contributes (or not) to gender equality ‘signed by the professor at the Autonomous University of Barcelona Juana Gallego Ayala, analyzes the treatment received by women in major newspapers of reference in order to know whether media are spreading a discourse of equality and what is the informative representation of women make.

The critical gaze gender perspective is what allows a passive reject messages media consumption and that produce and reproduce stigmas that prevent the consolidation of equality. That thoughtful look is what leads to clinical psychologist Sonia Fernandez de la Vega and the UVa professor Dunia Etura to study the link between media discourse and gender violence. Their contribution, reflected in the second chapter, entitled ‘daily inequality. The rising violence ‘, analyzes how media content are the foundation that underpins gender violence in a society formed in the acceptance of inequality.

Meanwhile, Sonia Núñez Puente, a professor at the Universidad Rey Juan Carlos, encouraged in the third chapter to decode these social constructs, which are part of the identity of society to analyze and understand the depth that encloses the Femen movement, its activist practices both online and offline and debate these arise.

The fourth chapter, written collectively by several members of the PID-ENIG, reflects the results of the survey conducted during the academic year 2014-2015 in the classrooms of Journalism Degree UVa. “The 67.5% of students believe they will not suffer employment discrimination based on sex, but only 18.4% of the students are sure of it,” says Virginia Martin. Although the vast majority of students defend equality , 31.3% of boys and 13.4% of girls believe that there is “undue public alarm regarding gender violence”, which in the opinion of professor reflects “a lack of awareness of the problem”.

From a teaching perspective, the professor of the UVa Pilar Sanchez-Garcia insists the chapter ‘The feminization of journalism in the classroom’ on the need to work for awareness and awareness of equality by making visible women in the contents taught in college. Sanchez-Garcia trace an analytical journey that part of the contrast between the feminization of students and the journalistic profession, and the presence of women in positions of responsibility. Then it goes on to develop the lack of visibility of women journalists both from a historical point of view as current and defends the inclusion of women leaders in the syllabi Degree in Journalism.

The press carries the sixth chapter of this work, signed by the predoctoral researcher at the University of Valladolid Raquel Quevedo Redondo, who delves into the women’s high-end magazines to draw an analysis of the feminization of politics in this spectacularized media field and within a context of redefinition of the public place of women; coming, among other findings, to highlight the differential treatment in these women suffer magazines policies against men, which receive a more irreverent treatment and marked by overconfidence interviewer to the interviewee.

Finally, in the seventh chapter, entitled ‘Fashion and gender identity’, Ana Maria Velasco Molpeceres, predoctoral researcher at UVa, draws a critical review from a broad historical perspective on the evolution of fashion and its impact on the construction of gender and power.

Much of the studies included in the book reflect the work of the PID-ENIG and represent “a diagnosis of the situation” is nothing more than a first step to move forward. “We are taking for granted cultural foundations that are not true” Virginia warns Martin, so “from the results, we would like to continue in this line and conduct training workshops for students and teachers” (Source: UVA / DICYT).