The technology Google has surpassed Apple in the list of most valuable brands in the world today released the consultancy Millward Brown, reaching a value of 229,198 million dollars.
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Google has increased its value by 32% compared to the 2015 list, while signing the apple has fallen by 8% to $ 228,460 and has become second.
“Continuous innovation, increased revenue from advertising and business growth in the cloud have contributed to Google replaces Apple in the number one spot,” he said in a statement the consulting subsidiary of advertising company WPP .
Millward Brown published since 2006, called BrandZ list which also technology Microsoft is once again third (121.824 million dollars, 107,205 million euros), and the telecommunications company AT & T is fourth (107.387 million dollars, 94.500 million euros ).
Millward Brown believes it has been a year “stable for the most powerful brands in the world”, given the “global economic pressures,” as the Chinese slowdown.
The consultant notes that the brands that have more innovated and have managed to “show their innovations to consumers” are Google, Amazon-in seventh place, with a value of 98,988 million dollars (87.109 million euros) – and Facebook -in fifth position valued at 102,551 million dollars (90.244 million euros) -.
“The fastest growing brands, regardless of the sector they belong to, are those that pose challenges and adopt models and rupturistas mentalities” he said in a statement the director of the consulting David Roth.
“These are brands that are swaying the foundations of other categories with innovations that go beyond products and new technologies, such as transforming the way in which a service is provided, improving the consumer experience or changing the format,” said Roth .